International Marketing Essays (944 words) - Marketing,

International Marketing International Marketing Proctor & Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor & Gamble was a multinational company with annual sales of almost $30 billion profits exceeding $1.8 billion, and a reputation for quality products, high integrity, strong marketing, and conservative management. When P&G grew they became more and more interested in foreign markets. In 1992 they had sold their products in more than 140 countries around the world. In 1991 Ps tissue division. Facelle was a medium sized manufacturer and marketer of tissue, towel and sanitary products. So for 185 million P&G bought the Facelle Co. Proctor & Gamble had to consider many things when entering the market in Canada. Tissue products were inexpensive, widely used and were frequently purchased (on average once every two weeks.) Brand switching was high and the risks with product failure were low. The only thing that manufacturers had to worry about was to differentiate their products on performance to build loyalty. Retailers felt that the paper was a low profit, low loyalty category. They used it primarily to draw consumers into their stores. Royale had been the only 3ply tissue on the market, and was viewed as the traditional strong, premium quality facial tissue. Florelle was a 2ply tissue that had received little promotional attention. It lost most of its market share in 1991 and was down 5.8% at the beginning of 92. Other competing brands of tissue were Kimberly Clark with their Kleenex brand, which had a very good year in 1991. Scott tissue who at first fell a few shares due to loss of trade support, but relaunched their brand in September 1991, positioning it as a product with high content of recycle material, and supporting it with heavy advertising. Irving and all others had average an average year. Brand Image for Royale based upon its premium positioning, historically unique 3ply product design and its softness claim, and had built the leading brand image in the product category. Brand users gave Royale an overall score of 85 on a scale of 100, marginally superior to Kleenex. Even though Royal enjoyed a very favorable overall brand image, they were lacking on thing that would make their product do even better. Knowledge about the brand was not as high as they would have liked. Many people who used it didnt even know that it was a 3ply tissue rather than a 2ply. This brand image did not translate to market share. Royale was used as a part-time brand that was bought on feature or specifically for cold care, but seldom for regular usage around the household. Also Royales price exceeded Kleenexs by more than $.20 when Kleenex dropped to $0.79 after the introduction of Kleenexs 150s. Florelle a standard 2ply tissue brand offered specialty sizes (pocket packs, man-size, and cube format). P&G felt the need to upgrade the softness of Facelle tissue by adding eucalyptus fibre and sacrificing some tissue strength since Facelle was one of the strongest tissues on the market. The one problem with the upgrade was deciding whether to keep the product name of Facelle and just say it is better, or change it to Royal some how distinguishing the 3ply from the 2ply. They decided to introduce the product under the name Puffs. Puffs, which had been successfully launched in the U.S twenty years ago, not yet introduced in Canada, would still do well due to Advertising spills from the U.S. Proctor and Gambles results to the research regarding consumer perception of Royale and Facelle were not good. Even though Royale was one of the leading brands in

Grape Jelly Professor Ramos Blog

Grape Jelly My heart was raising, my cheeks hurt from smiling, and my hands were shaking. My dad rang the door bell, and we were greeted by my friend’s mom who smiled and took my blue green sleeping bag. My dad gave me a big hug and said â€Å" I’ll see you in the morning. Have a good time.†Ã‚   I than walked into the biggest kitchen my 8 year old self had ever been in. It was one of those kitchens that you see in HGTV shows. It was so clean, with open cabinets, and probably the nicest and biggest fridge I had ever seen. Still to this day, like 15 years later, the nicest kitchen I’ve ever set foot in.   My friends were all siting around a huge round wooden table getting ready to eat make your own ice cream sundaes. I was so excited because this was the first time I had ever had the chance to make my own ice cream sundae. And this family used the good ice cream. I’m talking like Haagen Dazs, and organic sprinkles, and Ghirardelli Hot Fudge. All the good stuff. I thought I was living in a dream.   When I was in the third grade my family moved from Sacramento to Lake Arrowhead, California. We had lived in an area of Sacramento that was not the nicest. But my family always had what we needed. So when I got the news that my family would be moving to Lake Arrowhead it was kind of a surprise. I didn’t really know anything about Lake Arrowhead, but it seemed way nicer than the area where I had known as home for 7 or 8 years. In Sacramento everyone I knew had the same amount of money as my family, or less. It was a good apartment neighborhood that my family was apart of. We all had about the same amount of money, and I didn’t know any better. The apartment complex was not known for a whole lot. I mean the nicest part of the whole area was the fact that the main lawn got watered enough to stay green through out the whole year. But all our neighbors were really nice, and all thats about all you need to know when your 8 years old. I knew that there were lots of people who had a lot more than me, and that there many people who had a lot less than me. But I had no idea how much less I actually had until I started the 3rd grade at a new school in Lake Arrowhead. Growing up my dad always told me that the reason we only had grape jelly in our house was because it was a poor mans jelly. This statement always stuck with me, and it never really accord to me what he meant by that statement until I was faced with the ice cream sundae situation. To he honest I always preferred strawberry jelly, but I only had it when I was over at my grandparents house. And while this statement seems pretty harsh to tell a 3rd grader, it ultimately taught me one of the greatest life lessons a person can learn. When I was a kid I thought that it was totally normal to save up your cans and bottles and recycle them at the end of the month in order to get a special treat from McDonalds. This was a huge deal for me and my brother. We loved getting ice cream with our Dad. We did not care whether the ice cream was from Rite Aid or McDonalds, it was just fun to recycle and use that money to get a cold treat with our Dad. The moment I realized that it was not that normal of a routine to recycle for money unless you are homeless, or a broke college student, was at that first sleepover. All of my friends that I had meet while living in Lake Arrowhead, had ice cream in their home freezers. None of them had to wait till the end of the month. Nor did they get to choose between Rite Aid or McDonalds. Their parents just bought ice cream on the regular, like it was bread or milk. While we were making our sundaes my friends were talking about the cool and fun family adventures they were go to be going on. But all I could do was just sit there and listen. When the party moved downstairs, we all started to set up our sleeping bags, and brush our teeth. â€Å"Hey guys lets all sit under the pool table, and talk about the boys in our class† one of my friends suggested. I had never seen a pool table outside of a movie before, and I thought it was super cool that this family just had a pool table that they could play any time they wanted. The house had multiple stories, and the lower level where we would be sleeping was basically a game room. It had a pretty big television, a pool table, and multiple rooms. This house was huge. The kitchen was just the start of how amazing this house keep getting. When it comes to diversity the average person thinks of racial inequality. However, diversity comes in many different forms. And in my life diversity has come in the form of money and socioeconomic status. Lake Arrowhead is not the biggest and richest of areas when it comes to California standards. That being said it is home to many people’s summer homes. The whole population of Lake Arrowhead actually grows by about 50% in the summer. So you can imagine that it was kind of a shock to be suddenly surrounded by so many people who could afford so much more than me, after living in an area where it was totally acceptable to just play and drink from the same community hose. So living in a grade jelly only household, really does make you a better person. I have always tried to keep that phrase in mind in any and all situations that I come upon. I know that diversity is not always something that you can see when you first meet someone. And I think that it is important to share these stories to show that everyone is going through or has been going through something that not every would see from the outside.

Strategy implementation Assignment Example | Topics and Well Written Essays - 500 words

Strategy implementation - Assignment Example The names on the left are pocket-friendly; they are cheaper the further the arrow goes. As one move, the opposite direction to the right brands gets more expensive prices rise. Across the vertical side on the horizontal axis brands are more expensive. The price increase so does the content of the brands. The arrows also mean that one can get expensive and yet light brands or heavy brands depending on the closeness to the axis. All brands above the horizontal axis are heavy brands regardless of the price it costs. All those below the horizontal axis, there are brands that are light whether budget wise or are on the premium side. Above is a perceptual map for the shampoo market. Just like the beer perceptual map, the shampoo perceptual shows the different segments formed in the market for the products. There are different view and test that different people in the market will want. A Price of a product is always a critical factor to consider when purchasing a product. In the case of different types of shampoos, have different scents. The Net worth of a company shows how much a company would remain with is if it decided to end its business operations. When calculating the net worth of an entity or shareholders’ equity, sum up all assets both current and fixed and find the sum of all the liabilities the firm has. They include current liabilities and long-term liabilities To calculate the price-earnings ratio, one just finds the current price of the stock of a company and then divide it by earnings per share. In short, it is a ration of an organization’s stock price to that of the firm’s earnings per share. Outstanding shares are the common stock that a company authorizes to be issued and purchased by investors. Capital change will be the value in the equity column less the value in the increase of the company’s